Production Method in Chicken Industry Essay Example | Topics and Well Written Essays - 2000 words

Production Method in Chicken Industry - Essay Example In a wider point of view, some people may know utilitarianism as way to contrary Human Rights but utilitarian have answered to most of these questions or at least tried to bring a justification to disavow these ideas.7 "Utilitarianism consists of two doctrines: A theory of what is Right, and a theory of what is Good."8. In the first section of this case study we will try to bring enough justification via utilitarian principles to persuade the consumers that the Supply Chain's position is in the best form of it in the current situation of the Chicken Industry in the United Kingdom. (poultry) being cheaper in our supermarkets today than twenty years ago. The supply chain of the industry consists of four key elements, the breeders, the factory farmers, the abattoirs/packers and the supermarkets. Consumer groups have in recent times been critical of every stage of the supply chain. The RSPCA considers "suffering of broiler chickens as one of the most pressing animal welfare issues in the UK today". Fifty percent of chickens entering the food chain are also known to carry campylobacter; a cause of food poisoning. Supermarkets have been criticised for using chicken in marketing promotions such as "buy one get one free" that cause farmers substantial loss of income."9 As mentioned before utilitarianism consists of two doctrines. The first one or "What is right" is actually Varieties of "Consequentialism". The first one is "Act Consequentialism" that states that an action is right only if it brings us benefits no matter if is a wrong decision. In our case study, the supply chain decides to sell the products in any way to prevent serious detriment to the whole system in long run no matter if it harms the consumer or cause farmers substantial loss of income. The best decision is the decision that gives the supply chain a benefit or prevents huge detriment. It is not important if a minority hurts or even become sacrificed. Farmers does hurt but they are a minority of the population. Customers hurt too but the supply chain decides to give them some incentive such as bringing the price to 50% via "buy one get one free" policy. This way, the chain and the consumers are happy but the farmers are not. This isn't much fair but it

To investigate the factors that affect rate of reaction Essay Example for Free

To investigate the factors that affect rate of reaction Essay I will pour one lot into the glass phial, I will then measure out five different concentrations of acid. I will do this by using a two molar acid and will vary the ratio of water, the combinations will be: Acid Water 25 ml 0 ml = 2 molar 15 ml 5 ml = 1. 6 molar 12. 5 ml 12. 5 ml = 1. 2 molar 10 ml 15 ml = 1 molar 5 ml 10 ml = 0. 8 molar Then I will pour the two molar acid into the phial, put the cork on and start the timer as soon as the cork is in place, so we are able to start timing when gas is being collected and not before as this would make it an invalid result of the first ten seconds. I will repeat this process for each concentration. After each experiment I will rinse out the phial, to make sure the marble chips wont start reacting before I pour the acid in. I will record the measurement from the syringe every ten seconds by folding the tube over to stop the gas from escaping through, and will empty the syringe of gas after each experiment. Trial Run Below is a results table showing our first trial run of our plan of action so I can see if anything needs changing. Concentration g/dm3 Time (s) 2 molar 1. 6 molar 1. 2 molar 1 molar 0. 8 molar. These results do follow the pattern predicted so I will not change my plan of action for the real experiment. Apparatus . 5 measuring cylinders to measure out the different concentrations . Water . 2 molar acid . syringe to measure the gas produced . 5 lots of small marble chips each weighing 2. 5 grams . Electronic weighing scales to weigh out the marble chips. 5 beakers to hold the marble chips . Rubber tube with a cork attached to capture the gas produced . A phial to hold the marble chips with the acid whilst reacting . Stop clock to take readings every 10 seconds Fair Test I will make sure it is a fair test by rinsing out the phial after each reaction has taken place so the next lot of marble chips wont start reacting before the experiment begins. I will use the same bottle of 2 molar acid to make sure I dont use slightly different concentrations and will repeat the experiment three times to get a good average of the results. Also I will use the same measuring cylinders so I will be measuring to the same nearest ml each time. Method . Make sure you have all the equipment stated in apparatus list . Weigh out five lots of 2. 5g of marble chips . Measure out the five different concentrations . Pour one lot of marble chips into the phial . Pour acid in the phial with the chips and place on the cork . As soon as cork is in place start the stopwatch . Every 10 seconds record the gas measurement from the syringe . Rinse out the phial and repeat for each concentration . Record all results on a table SAFETY BOX. Wear goggles and aprons to protect from acid spillage . Keep lid on acid when not in use . Make sure bags and coats are out of the way Results Concentration g/dm3 Time (s) 2 molar 1. 6 molar 1. 2 molar 1 molar 0. 8 molar Concentration g/dm3 Time (s) 2 molar 1. 6 molar 1. 2 molar 1 molar 0. 8 molar Average Results Here is a table showing the average of the three sets of results that I have recorded: Concentration g/dm3 Time (s) 2 molar 1. 6 molar 1. 2 molar 1 molar 0. 8 molar   Results Table for Rate Of CO2 Production Concentration g/dm3 ( Rate Of CO2) Time (s) 2 molar 1. 6 molar 1. 2 molar 1 molar Evaluation Overall I think that my results are reliable but not as accurate as they could be. Reasons for this are that the measuring cylinder for measuring the acid and water was only accurate to 0. 5ml and the syringe to measure the production of CO2 gas was only accurate to 1ml, or more with the human eye reading it. The balance to weigh out the small marble chips was very accurate to 0. 01g but there was no guarantee that the surface area was the same which will have affected the results. Starting the stopwatch at exactly the same time for each experiment was impossible and will have varied each time affecting the first 10 second readings. In my theory I mentioned about temperature effecting the rate of a reaction, and the room temperature wasnt the same each day during the experiment so this will also have added inaccuracys. Due to human error the gas may have leaked out through the tube whilst we were trying to read from the syringe resulting in us reading more then what we should have. With all this taken into account I have concluded that although my results follow the patterns and trends predicted they arent very accurate. If I was to do the experiment again then I would have the same amount of marble chips as well as the same weight as this would make the surface area more accurate. I would also do the experiments all in one day so that the temperature would be roughly the same. Also I would probably use a different method of tracking the mass instead of displacement. I would do this because although displacement is very clear and simple, it can also be very inaccurate and is read through the human eye, whereas mass loss would be done with a machine and would be extremely accurate. I have found no anomalous results as each graph follows the trends and patterns expected. My graphs clearly illustrate that my theory was correct. The collision theory in particular as this was the factoral that we were changing (concentration). The higher the molarity the more particles there were in the same volume of water so the faster the reaction. As you can see from my graphs that the higher the molarity went the faster the gas was produced. Conclusion In conclusion the experiment went very well and I have proved that my theory was correct and that my results are reliable. You can see this from the graphs present. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

Morrisons ASDA

Morrisons ASDA Comparative strategies employed by giant supermarkets in the UK- A critical comparative study Introduction: Morrisons ASDA are the 2 giant leading supermarkets in London. They obtained wide popularity with their products services in UK market. This perspective study will be focusing on the analytical review of the strategies adopted by them in the business process. It will intend to make comparison of their strategic norms in the business with in depth examination comparative analysis to arrive at the suitable conclusions recommendations for their regular business policies. Morrisons is the 4th largest supermarket chain in UK It is having 11.5% share of the grocery sector in UK It is established in 382 superstores serving around 10 million shoppers in a week. Its business strategy is customer oriented focusing on selling groceries at the lower prices. Its establishments dealing only in the large superstores. It does not offer its customers an online shopping service it has not yet arrived in the financial services market. ASDA is too one of the leading supermarket in London, it is a part of the Wal-Mart family. They committed to provide services to their customer in the bright welcome environment. They strategically aimed to offer excellent standard of the customer service based on the customer service programme giving the right staff training to fulfil the needs of the customers. Varieties of products of the different brands are offered by ASDA in their superstores to achieve the customer satisfaction. Research Questions: This academic study will be purely focusing on the market strategies adopted by the leading supermarkets in their business processes. On going for the analytical review following are some of the research questions raised in my mind 1] What is the area of the business development of Morrison ASDA in UK? 2] What are the strategies adopted by Morrison ASDA for the growth expansion of their business activity in UK? 3] What are the suitable, feasible acceptable tools for their strategic analysis comparison in the business? 4] What are the comparative advantages of their strategies, policies in the business in UK? Research has been undertaken with the directions of all the subjective analysis in depth. Literature Review: Central issue behind this study analysis will be to make analysis of the recent strategies adopted by both of these supermarkets for their business development in UK to suggest them further improvements for their expansion in the area of activity in UK based on the detailed study. Martin Headen his associates has done analytical study on this topic in Jan 2009 which is purely focused on the Market Development of the ASDA Morrison in comparative analysis. They clearly stated that â€Å"Morrison is the supreme dealer of groceries in an international market seeking their promotion of sales services throughout the world, It has derived its rank with their optimum capability face to face contracts in door presentation for achieving the customer satisfaction, they are having the boom technology in the business planning premises† In the technical analysis of ASDA business strategy it has been stated in their perspective study as â€Å" 15.6 % of the grocery market is controlle d by ASDA in UK ,it is only a supermarket based petrol retailer to react a Safeways promotion, it swiftly cut its prices 0.8p per litre† [Martin et.al,2009] In his opinions given by a retail analyst he stated that â€Å"Price can make customer switch temporarily to a competitor, but it is not enough to make them stay. If the price is the only factor grocery shoppers considered, then Aldi would win every time, yet the budget chain has a UK market share of just 1.7%† [Fredric,2008] It is showing that price comparison is an important factor pointed out in this research journal for making the comparison of the strategies adopted by the supermarkets. However, it is aiming to find out that only the price is not to be treated as the sole successor for the market analysis, even for the increasing level of quality of the product in the stores price is considered to be subsidiary with in the limit of the budgets of the customers. In many cases for purchasing of the qualitative products customer prefers to spend excess above the budget, it is therefore strategic aim of the supermarkets is not always price based rather it is quality based in the product development. In the studies done by Antony Marric in his research analysis in sept.2009 he had given focus on the sustainable marketing strategies of the business developments adopted by supermarkets in Uk.He had analysed the related factors coming in the background of the research towards the porters 5 forces as a business strategy tool. He focused on the buyers power, suppliers power, market rivalry, threat of new entrants entry barriers with their inter relative impacts on each othe r in the process of the strategic business development. In his literature he has written that the â€Å" Sustainable Marketing strategy is based on the four P,s which are Price,Product,Place,Promotion the four Es which are Economy,Ecology,Ethnology,Ethics.† [Antony,2009] Antonys study purely focused on the scientific marketing strategies of the supermarkets in their business developments. It has been studied from the perspective of the customer orientation as well as the seller orientation in the market analysis. Economy is related to the cost control in the business ,Ecology is the interdisciplinary scientific study of the business interactions between the business organisms their impact on their environment analysis, Ethnology is an analytical comparisons of the origins ,distribution,technology,language,religion with that the social structure of the ethnic ,racial national divisions of the humanity where as Ethics are the benchmarks of the standard, rational code of cond ucts of the business which can be helpful for the survival stability of the business in the Market. Especially in ASDA Morrison there are extensive researches developments in the products to absorb the new customers in the market† [Henry,2009] In his scientific analysis Henry precisely focused on the socio cultural influences of the people leaving in the society on the food retailing .Now there are changes in the quality of the food products in Uk,Desire of the exotic fruits, fish in the past trends has gone now changed in the healthier food in the attractive packages suitable in the environmental scanning. He focused on the developments in the 21st century about the customer appearances towards the acceptability of the food products so far it has been closely impacted on the strategy of the appearance of the saleable product of the supermarkets. He also focuses on the changing habits of the customers changing habits of the customers towards eating food in this trend of the new culture how the supermarkets responded to the consumer preferences to stabilise their activity in the market. â€Å" Every supermarket has its own implemented strategy ,ASDA is the lowest price offers the cheapest one among all the supermarkets in UK which is closely followed by the Morrison , However it is having different impacts on the consumer behaviour might be due to the brand identity of the products sold in the both supermarkets.† [Peter,2008] The norm of study of Peter clearly pre-screened towards the view of the strategic development of the supermarkets in UK,it is based on the price fixation of the products in the supermarkets its relative impact on the consumer preferences their psychology towards accepting the products. He also stresses on the brand identity of the products which are sold by the supermarkets. Methodology: Methods will be used for the proposed study, will be based on the pure analytical trend of the supermarkets strategy in their area of activity of the business. The process will be divided into 3 aspects of the research. The proposed study is giving importance to the systematic exploratory research based on the survey ,observations analytical review. The research will be prepared in the aiming at the perspective direction of the users towards the suitable, feasible acceptable planning decision-making. It is appropriate to choose the exploratory research to focus in depth on the competitive strategies of the supermarkets for their business development in the emergent market.Survey is important to guess the impact of the strategies developed applied by the supermarkets on the consumer behaviour,Analytical review is to pre-screening the implications of the strategic management of the supermarkets based on the responses given by the consumers. Data Gathering Primary data will be gathered with the regular visits in the supermarkets at the periodical intervals. Data will be collected with conducting the regular interviews of the working persons in the supermarkets about their policies strategies in the expansion of the business. Why do interviews with workers offer policy insights? Observations on the consumer preferences information about impacts of the business strategies adopted by the supermarkets will be gathered. Observations can be helpful to make analysis of the changes in the consumer behavioural patterns their buying behaviour towards the policies implemented by the supermarkets. Survey of the potential customers with getting replies from them through customers will be gathered to gather data about the consumer responses. Secondary data will be collected from the journals,brouchers,product magazines of the supermarkets. Secondary data will be collected to know about the average consumer opinion about the products services liv ing in a particular area.It can give the consumer preferences as per the living area,age group along with the trends in the market. Data Analysis Qualitative quantitative data will be analysed to arrive at the validate conclusions. Grounded theory will be used in the analytical comparisons of the supermarkets. For the statistical analysis of the quantitative measurements Statistical Package of Social Sciences [SPSS] will be used to make the perspective analysis of the gathered data. Data will be analysed in the Strenths, Weaknesses, and Opportunities Threats to study the potential norms of the strategies adopted by the supermarkets with their impact on the business policy developments. Strategic norms in the business can be assessed with clubbing of the advantageous disadvantageous factors along with the internal external factors in the business. Study will be analysed in the cause effect relationships of the facts circumstances of the business developmental strategy in the supermarkets. How the circumstances leading to or caused to the potential effects in the business will be perspective analysed in the cut throat com petition the comparative academics. Statistical Techniques of Mean,Mode,Median,Standard Deviation,Range,Chi-square test, Co-relation, integration will be used wherever necessary in the statistical strategic comparisons. Data Presentation: The structured data will be presented in charts, diagrams ,histograms, graphs to make precise focus of the study towards the analytical review desired topic to obtain readers attention towards the research study analysis. Statistical measurements will be presented in the bar charts to have an in depth focus on the result orientation of the study with the suitability for attention understandibility of the user. Conclusion: The determined research study is an analytical view of the comparison of the business strategies of the 2 leading giant supermarkets in London.ie ASDA Morrison etc. The study will give precise focus on the implementation of the strategic tools in their business processes for the comparative study. It will be pre-screening their norms of the business development in terms of the area of operations along with their ideas prospective for the growth expansion of their business activity in the competitive UK market. Along with the tools of the strategic analysis it will be focusing on the merits demerits of the recent strategies of supermarkets with their complementary impact on the consumer behaviour in the Market. Even quantitative analysis will be done through the help of the statistical measures to arrive at the efficient, effective realistic findings of the academic research work. References: 1] Martin et.al,(2009),Research in Supermarkets,7 th edition, Boycott 2]Misher,F.(2008),Price Discrimination in Supermarkets, Toronto books 3]Ganguly,A.(2009),Strategic Marketing in Supermarkets, Tools Analysis of Business Strategies, 3rd edition, Sudan county publishers. 4]Adorten,H.(2009),Business Development in Supermarkets,1st edition,Antop Hill (ISBN14567512) 5]Disuza,P.(2008), Rationals of the Business strategy,2nd edition,Waffer

The Theme of Carpe Diem in Robert Herricks To the Virgins to Make Much

The Theme of Carpe Diem in Robert Herrick's To the Virgins to Make Much of Time Robert Herrick's poem, "To the Virgins to Make Much of Time," focuses on the idea of carpe diem. More specifically, in this poem the idea of marriage while love and flesh are still young should be heeded or one may suffer in their later years alone and loveless. Herrick suggests that this gift of virginity might be a great waste if not given while it is still desirable. Virginity is a gift for the simple reason that it can only be given once to the taker of the prize, which he believes should be the husband. Therefore, he says to go out and find husbands, for youth is not perpetual and will eventually succumb to old age and loneliness. Through Herrick's use of colorful imagery and personification, the reader detects a sense of urgency and duty for the virgins to go forth and marry while time is still at hand and love is bountiful, thus creating the overall idea of carpe diem. The first stanza of the poem opens to the personification of the flowers as the virgins: Gather ye Rose-buds while ye may, Old Time is still a flying: And this same flower that smiles today, To morrow will be dying. (ll. 1-4) The rosebuds correspond to the virgins in that they are beautiful and delicate, yet they have not reached their full potential and maturity by becoming full bloomed roses. Time is also personified as, "Old Time," which suggests a genial greybeard more than a grim reaper (Rollin 83). Time is still "a flying" suggests a comical image more than ominous but still one of urgency (Rollin 83). The image of the smiling flower indicates innocence and freshness but it only "smiles today, To morrow [it] will be dying." A grim and abrupt end comes to t... ...s across his idea of carpe diem in a very understandable way. The images used were easily comprehended, and the poem was often comical. His advice is very typical of a charismatic man who easily can manipulate words in his favor. One illustration that came across from this poem was one of entertainment, and not surprisingly mostly on the behalf of men. I can imagine the laughter this poem would draw from women in a bar if a man attempted to use these arguments as pick-up lines. Yet, the message does have a serious light in that time should not be taken for granted. Something that one may possess today, such as beauty or youthfulness, will eventually succumb to old age. Experience things while they are still fresh and untouched, for later on one may regret not having done so. Works Cited Rollin, Roger B. Robert Herrick. New York: Twayne Publishers, 1992. 83-84.

Information Systmes in Global Business Today Essay

1) What are UPS â€Å"smart labels†? What role do they play in UPS operations? Answer: UPS â€Å"Smart Labels† is a computer generated shipping label that stores all pertinent data for shipping of packages from inception to delivery. It stores the sender information in order to facilitate timely and efficient delivery of the package. The â€Å"Smart Labels† plays an important role in UPS operation. UPS was founded on a promised made by Jim Casey and Claude Ryan in 1907, â€Å"The Best Service and Lowest Rate†, with that, today the smart label afford the UPS customers with an increased in reliability, knowledge and flexibility in delivery of the package. 2) Write out the steps a package takes from pick-up by UPS driver to delivery including the role of DIAD, the UPS Data Center, and the UPS Package Center: Answer: First, the customer input all the information about the package, then all the information is sent to a main database, and instantly the system generates a â€Å"smart label† which is attached to the package, Second, The UPS driver picks up each day a handheld computer called a Delivery Information Acquisition Device, (DIAD), which has the daily route in addition, the DIAD can access a wireless database. The UPS Data Center stores the package delivery, all the while providing the customer with up to minute information. It is important to note, at the same time all this is happening, all package goes through a package center and all information is stored in the data base. 3) What role does wireless communication play in the UPS systems? Answer: Wireless communication plays an intricate role in the UPS system. To ensure flexibility, the DIAD IV includes wireless connectivity options. This allows customers to communicate with devices (cellphone, computer) to track their packages. Anyone with a package to ship can access the UPS web site to track their packages. This approach will increase customer satisfaction and revenue. 4) How Has information technology transformed the package delivery business? Answer: Information technology has transformed the package delivery business in a significant way. The technology has afforded companies to utilize less paper and storage space. It also allows efficiency and timely delivery as well as allowing the customer to monitor and even re-route packages throughout the delivery process. This can be done from utilizing their desktop and or smartphones. The bar code is scanned at various locations and the data is stored at the central base all this is done when a customer input the data and the drivers scan the bar code. 5) How does UPS’s investment in IT help it achieve the strategic business objectives described in Chapter 1? Answer: UPS investment in IT is essential in achieving their strategic business plan. UPS is continuously seeking to improve operational excellence in order to achieve increase profitability. The new product (DIAD IV) is essential in communication data to provide information. Because of IT investment, UPS has acquired customer and supplier Intimacy through customer ability to track packages via desktop/smartphones. With IT, UPS business manager and drivers are able to operate in real-time with shared information. This will afford an opportunity to for managers responded timely to situations that may arise. In addition, investment in provide a competitive advantage to UPS. It allows elimination of waste, continuous improvements and optimizing customer satisfaction. Because UPS remain invested in IT, the organization will remain on the cutting edge of technology and the company will continue to survive.

Improving Attendance in Statutory Education Essay

Under the Education Act 1996, the Council has a statutory duty to ensure children and young people receive fulltime, efficient education, which is suitable to the age, and ability and any special needs they may have. This is usually through attendance at school. The Education Welfare Service (EWS) is one agency which takes the lead role for the Council in supporting school attendance. It will do this through working with children and families, supporting schools and linking with other agencies including the legal system. The EWS will look at a whole range of ideas for why the children aren’t attending school and will look at solutions for this whether it be legal action or just working closely with all involved for example parents, teachers and the school. On the whole this is an extremely important agency which aims to get children into education and helps work out why they are not in education, however there are negative aspects to the agency as they may have to work closely with social services if the parents aren’t fulfilling there role and legal action may be taken again the parents aren’t fulfilling the responsibility although this is a negative aspect of the agency it is all in place for the overall well being of the child. Police can work with local schools and EWC, by undertaking local patrols to detect truancy and going to local areas where children may hide out. By having the police involved children and parents will be able to understand the severity of truancy and poor school attendance which is a positive outcome. This can then lead on to the Youth Offending Team (YOT) whose staff identifies school attendance issues and work actively to resolve them. The Council will work with agencies such as housing companies, Police, Connexions, YOT and voluntary organisations to develop protocols to identify children without school places. Overall these agencies are all there to help improve attendance in schools and all have the same aims, by working together with the school, agencies and organisiations the schools will be able to have the correct support in place for the children in and out of schools, parents and the teachers. The agencies are able to work out reasons for poor attendance and make sure issues are resolved. These organizations are here for a positive reason and to help children get the best education possible and cutting down on reasons for poor attendance. Explain the role of key individuals in improving whole school attendance. Educational Welfare officers- Once a child is registered at a school, it is the parents legal duty to make sure that the child attends school regularly. The role of Education Welfare Officers is to work closely with schools, children and their parents, and with agencies to make sure this happens. The educational welfare officers will work closely with these people to find out why children arent attending regularly and figure out soloutions to ensure this changes. If the parents fail to cooperate and the child does not return to regular attendance at school, the Education Welfare Service may issue a Fixed Penalty Notice or take legal action. Educational welfare officers can refer cases to other agencies such as social services, educational psychologists and health professionals. Ultimately their main responsibilities is to provide support to the children, the families and the school in all areas whether it to be advice on legal responsibilities, or building relationships between the school and the parents and making sure school attendance is at a maximum, if school attendance is not consistant then the educational welfare officers will look into reasons and solutions for this. Teaching Support Workers- Support teachers are in classrooms to support teachers in what they are trying to achieve, they are also there to help individuals who are in need of support when learning, Support teachers are able to give the individuals in need of help more time and focus to help them through areas of difficulties. Having Teaching supports workers available will therefore mean children will feel supported in weak areas and therefore more progress will be made by children which will also boost confidence. Children who are falling behind or children who do not understand specific areas of what they are being taught can become embarassed and withdrawn whilst lacking confidence this could lead to poor behaviour meaning suspension,exclusion,detention or missing school to avoid feeling embarrassed around peers. Having teaching support workers available will mean weak areas can be taregeted and help provided much quicker than just having one teacher in a classroom. Teaching support workers will be able to have the relevant training and guidance to help identify children who are struggling. These are people who are their to support children with any behaviour or learning needs. Headteachers- Most of the duties of a headteacher is managerial and to make sure the school is running properly whilst also making sure everything necessary is provided for staff and pupils. Head teachers will need to make sure specific training is given to identify children who are struggling, making sure there are policies and procedures in place and followed by staff to prevent bullying and equal opportunities. By making sure the children have the mose valuable expreience possible at school and working with children, parents and other agenicies to make sure everything is in place to keep attendace high, if children are struggling the support teacher are in place, if bullying is happening then this needs to be resolved quickly before the child becomes withdrawnand lacks confidence leading to poor attendance. The head teacher will be able to use educational welfare officers and other agencies to help find ways of improving the school and making sure all areas of a childrens welfare are covered and the child is offered the support needed to enjoy school and attend school attaining the best qualifications possible. Special Educational Coordinators- The Special Educational Needs Co-ordinator (SENCO), in collaboration with the head teacher and governing body, plays a key role in determining the strategic development of the Special Educational Needs (SEN) policy and provision in the school to raise the achievement of children with special educational needs. The SENCO takes day-to-day responsibility for the operation of the policy and co-ordination of the provision made for individual children with special educational needs, working closely with staff, parents and carers and other agencies. By having the special education needs co-ordinator this will mean that full support will be given to children in school meaning the chilldren can work to the maximum and achieve the most out of school with the full support and help from the teachers. This will also mean that children wont be embarrassed because they cannot keep up or understand the work and should hopefully stop the children turning to negative behaviour like missing school. This will enable the school to give the children the best experience possible with the best possible outcomes and increased attendance therefore increasing grades attained by children. Explain strategies that can be used to improve the attendance of individual children and young people and whole school attendance Have an attendance policy in place make sure the children are fully aware of the steps that will be taken in cases of non attendance. Whilst making sure that parents follow the procedure for days that children are of sick. Keep parents involved and build relationships with the parents using head teachers and teachers so that they are aware of any problems that maybe underlying at school at the present time which my result in non-attendance. It is also vital to make parents aware of any positive achievements that their son or daughter has achieved. Support available, makes sure that any children struggling in specific educational areas are identified as quickly as possible so that all relevant support and help can be put in place to help the child in the specified area. The school can work in partnership with the educational welfare officer and the local authority to help target specific areas of need. Use rewards and incentives to encourage attendance and punctuality such as certificates for high attendance and increased incentive for the higher attendance and punctuality as the year progresses. Once a child has been absent from school make sure they reintegrate into the school positively. Making sure teachers check they are ok, provide any missed work and provide a support group making sure this is available to the children if they need to talk-for example counselors. Use attendance checks to keep on top of and monitor all attendance for children this will help to discover any patterns in non attendance and help the school find a solution to this quicker therefore benefiting the children. Raising the profile of attendance so if a child fails to attend sending a letter out to parents straight away to make sure they are aware of this or asking for a reason why there was no attendance if the attendance falls below a certain level. Schools can use newsletters and parents evenings to bring this to parents and children’s attention.